By Vikramditya Bhatnagar,(VII) St Joseph's Academy
The moment I read the topic for the next issue of ‘We the Kids’, I felt like watching T. V .But there was a break hardly 3 minutes later. This gave me a good idea for my article.Breaks are enjoyable. We get to know what new things re being manufactured-what’s going on in the world. They are very informative; they tell us new dangers and products. The latest topic is on Swine-flu. The ads tell us protection and prevention.
All these good facts are there, but these advertisements can also make one feel very frustrated at times. For example, just when the good part is about to come … Just when the villain is about to kill the heroine … A burly man with a big white face comes and says," DO YOU WEAR CONTACT LENSES?!"
Advertisements usually have a video and a song, but I feel that at times, the lyrics can be quite inspiring. Even today, my mother sings a song ‘Kuchh khass hai hum sabhi me’, which was used years ago in a Cadbury’s chocolate ad. Sometimes our favourite hero/star comes on T.V- oh, that really makes us go crazy! There was one time when the footwear company’Lakhani’ used a song of the movie ‘Lagan’. The song was ‘Ghan-ghan-ghan ghir aaye badra’. We heard that advertisement so often that instead of the real words, we got a habit of singing ‘sab ko bhaye lakhani’!Even today we don’t know the real wordings!! Though advertisements are fun, they sometimes do make a serious impact, especially on children. There was recently an article in the ‘Times of India’ saying that children in metropolitan cities are more prone to have pre-dinner snacks than in other places.
Most of them are obese, as they go the malls and eat whatever junk food is available at the eating joints. The advertisements also mislead us that junk-food like magi, knor soup, and cold are nutritious. Sometimes, even parents parents buy stuff because there was something free with it. My own mother bought Horlicks because at one time, there sued to be a jug free with it! One of these jugs at still at home and is in perfect condition! We all must have noticed the profit of fairness creams and soaps has shot up like a rocket in the recent years, as these are for use for both Men and Women. It seems that advertisements cast a spell over the viewers and tricks them into buying the products, whether it may be useful or not.
All these good facts are there, but these advertisements can also make one feel very frustrated at times. For example, just when the good part is about to come … Just when the villain is about to kill the heroine … A burly man with a big white face comes and says," DO YOU WEAR CONTACT LENSES?!"
Advertisements usually have a video and a song, but I feel that at times, the lyrics can be quite inspiring. Even today, my mother sings a song ‘Kuchh khass hai hum sabhi me’, which was used years ago in a Cadbury’s chocolate ad. Sometimes our favourite hero/star comes on T.V- oh, that really makes us go crazy! There was one time when the footwear company’Lakhani’ used a song of the movie ‘Lagan’. The song was ‘Ghan-ghan-ghan ghir aaye badra’. We heard that advertisement so often that instead of the real words, we got a habit of singing ‘sab ko bhaye lakhani’!Even today we don’t know the real wordings!! Though advertisements are fun, they sometimes do make a serious impact, especially on children. There was recently an article in the ‘Times of India’ saying that children in metropolitan cities are more prone to have pre-dinner snacks than in other places.
Most of them are obese, as they go the malls and eat whatever junk food is available at the eating joints. The advertisements also mislead us that junk-food like magi, knor soup, and cold are nutritious. Sometimes, even parents parents buy stuff because there was something free with it. My own mother bought Horlicks because at one time, there sued to be a jug free with it! One of these jugs at still at home and is in perfect condition! We all must have noticed the profit of fairness creams and soaps has shot up like a rocket in the recent years, as these are for use for both Men and Women. It seems that advertisements cast a spell over the viewers and tricks them into buying the products, whether it may be useful or not.
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